Attract more buyers with the perfection of eCommerce photos
What? Why eCommerce photos are important? Getting buyers to your online store is only half the battle. If you can’t convert them when they get there, what’s the point of the traffic in the first place?
It is a known fact that humans are visible beings. Studies have shown that 90% of the information coming into the brain is visual, and images are processed 60,000 times faster than text ↱. Graphics are also more effective in arousing emotion, and since a lot of people are emotional buyers, photos make for great selling tools. This is why it is necessary to have killer product photos on your eCommerce site and even your brick-and-mortar store. Sharp images attract attention, making you look more professional, and the most important is to generate sales.
Keep photo clean and focus only on eCommerce product
Generally, clean-cut product photos only require white or various shades of white lighting. This type of focus background helps your customers to decide what they are buying. These types of photos are best on your eCommerce platform as a featured image because they were correctly describing your product at a glance.
White background photos are “Platinum Standard” in eCommerce. They promote continuity, give their site a uniform look, and allow the viewer to focus only on the product.
But still, you have one question, How to get crystal clear product photos? You have your necessary product shots that require a relatively simple setup that you can improve even before you start. All you need is a better camera (also a new smartphone can do the trick if well stabilized), a white background, and either natural or artificial light.
Original product shots are suitable for most products, but if you’re selling clothes and want quality images, then you should use effigies. This makes a huge difference, and you are likely to feel this in your conversion rate. Model shots are great and build your brand, and social media posts stand out, so if you can fit them into your budget, and it makes sense for your brand, then do so. Generally, high-end clothing brands or high-volume vendors use model shots.
The gorgeousness of eCommerce In-Context or lifestyle photos
Lifestyle shots tell a story about your product and are best suited for social media, blogs, email marketing, channels to convert your followers into customers.
In this type of photo, make your product in its desired environment or to complement the products. Here you have to describe only a single product in a lifestyle. ‘In-reference’ product photography uses the product in the way it was designed for customers.
The same rules apply for taking lifestyle photos in product-only scenes, in addition to the fact that lifestyle photos give you a lot of creative freedom. You can use a camera with or without a tripod, or why not take pictures of your products outside, in a setting that suits your brand’s sound.
For outdoor shooting on a budget, it is best to use natural light.
Finally, the good, clean, and compelling product photography is essential to you and your business brand or your client’s business. And a primary consideration to understand is to choose the right strategy for each product.
Each product needs an approach that best reflects that product. Put: Metals and glass are usually lit by creating reflections on product surfaces.